Marie Stopes developed a range of condoms called Vixen, specifically aimed at women.They wanted a low budget campaign that could be launched virally, to explain that these condoms are to be worn by men, but bought by women.

We know that many girls like to dress their boyfriends. So from this insight sprung the idea of a puppet show, where the guys wear the puppets on their penises and the girls design the costumes. Six clips were developed in all.

See how girls were lead to the clips and view all the results at the URL on this entry.