Rock stars are famously difficult. Difficult to work with, difficult to work for, difficult to manage and difficult to please. Even with all their wealth, fame and success, nothing is ever good enough for them. Except for one thing: Nik Huber guitars. We turned this insight into a print campaign that claims Nik Huber guitars are so good they can satisfy even the most demanding assholes.

A print campaign in rock guitarist magazines in the USA, UK and Germany, that talks directly to our target marget: demanding asshole guitarists.

Orders of Nik Huber guitars has increased. Awareness of Nik Huber guitars has increased. And online comments and anecdotal evidence within the guitar community suggests guitarists appreciate the joke and admire Nik Huber’s balls!