Given the task of speaking to a broad target audience about a sensitive subject of such personal and social significance, our response to the Adult Sexual Health brief had to be about HOW we acted and not purely WHAT we said.Therefore as a media team, we were able to take a creative concept which used the correct vocabulary, tone of voice and information content given the audience and objectives, and bring this to life to ensure that the information was communicated at the most poignant moments and those closest to the point of behaviour.