Communicate that the Mega Stackers are huge for real.

Be conscious of the budget limitations that the brand has in Mexico.

Create a campaign that campaign that stands out In a market oversaturated with OOH ads.

A low-budget campaign as authentic as the Burger King brand itself.

Our Mega Stackers are so big that we don't need to exaggerate their size. That's why we showcased them on our billboards exactly as they are in real life, not even an inch larger. We filled the rest of the billboard space with headlines in a huge font, communicating their size. This low-budget campaign used only headlines and available pictures of the product to communicate a message as authentic as the brand itself.

Fast food brands often exaggerate the size of their burgers because their products are not actually that large. Let’s create a campaign as authentic as the brand itself, communicating how big our Mega Stackers are in a simple and transparent way.

We faced budget limitations but had high sales expectations for the relaunch of the Mega Stackers. That's why a significant portion of the budget was dedicated to media, enabling us to cover the entire City of Mexico with billboards. Our low-budget and extremely easy-to-implement campaign was the perfect solution for the challenge in a city overrun with OOH ads.

More than 150,000 people scanned the QR code to order directly from the billboards.

Also, there was a 54.6% increase in weekly in-app sales,

and a 131% increase in weekly sales of premium products.

97% of people perceived Burger King as an authentic brand.