Cannes Lions
DCS COMUNICACOES, Porto Alegre / TRAMONTINA / 2007
Overview
Entries
Credits
Execution
Instead of an exhibition of the products, everything was more developed. It was a fashion parade with real models combining luxury with the lust of a theater showing a grand show; all of that to launch this new line of products.
Outcome
Tramontina had a popular identity with the launch of these products. The company could look for a new target. With this action, it managed to enlarge its segment of clients, adding value to the mark and creating a new identity.
Similar Campaigns
12 items