Cannes Lions
AGUAYO PUBLICIDAD, Bogota / CHALLENGER / 2014
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It´s a classic murder scene where a woman is killing someone in a bathtub. The close ups show us the struggle to keep her victim under water. The frame opens and we discover that she is not in a bathroom but in the kitchen, washing some really dirty dishes and with a big pile of them by her side. Credit appears: "let someone else do the dirty work".
Fade to black and product shot appears, Challenger Dishwashers.
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