Convince key customers to personalize their Mercedes with Designo, an exclusive customization program.

The agency created a sales letter in reverse, so that you could only read it when reflected in the mirror. At a glance it was clear that the car it was selling could be as unique as the person you saw reflected in front of you.

We're still awaiting final results for this mailing. However the client already decided to expand the mailing to owners of other Mercedes-Benz models.