Cannes Lions
MRM PARTNERS/ZENTROPY, Athens / OPEL / 2004
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The marketing objective of the new Opel Astra online campaign launch was to drive traffic to Opel dealers for a test-drive. The communication objective was to involve users to the test-drive concept from their first contact with the ad: the very same web over ad on the sites' pages. So we developed a virtual test-drive web over ad: users could drive the car (virtually) on the site page with the keyboard arrows.
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