In China, the child is the center of the whole family. Parents would rather take photos of their kids at every moment of their life and provide the best of everything for their children. Yet they rarely understand their children or understand what their kids see and what is in their mind. Dettol has created a new product – the Dettol Glass, which captures everything seen from kids’ perspective.

Led by a teaser video KOLs, thousands of young Chinese parents applied for Dettol Glass and shared the world in the kids' eyes with every other parent.

Our task is to build the emotional bond between the target consumer and the brand, to boost sales.

1. By putting children to the real center, not just what parents believe, they discover the real fun with their kids without hygiene concerns. For them, Dettol is not just a brand which cleans and kills germs. Dettol provides protection for the whole family. What is more, Dettol Glass reveal the true happiness in their kids’ eye.

2. Sales Surged: The campaign has driven Dettol’s Q3 sales volume up to CNY 150 million by 12% compared to that of Q3 in 2012.