20,000 appointments quota in campaign timeframe 1.2 %; Policy quota in campaign timeframe 0.5 %Result Measurements: number of participants with direct relevance to the mailing, of which make an appointment with a Deutsche Bank consultant. In addition, the number of appointments made where policies were purchased. Results: RoMi = 953 %Deutsche Bank considers a RoMi above 50% for a direct mailing successful. This mailing produced one of the best results measured amongst all direct advertising activities in 2011. Furthermore the mailing could be produced inexpensively and spoke to many clients through its creatively striking, simple and perceptible staging.