Cannes Lions
TIEMPO BBDO, Barcelona / SCHWARZKOPF / 2007
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Diadermine keeps innovating to meet the needs of women of all ages. Diadermine Lift + Líneas de Expresión is the perfect face cream for 25-35 year old young women who are seeking to prevent and treat the first signs of ageing.We decided to create an electronic direct mail piece that would allow us to connect in an immediate and light-hearted way with our target audience – young women who are starting to take an interest in the care of their skin, and for whom email is part of their everyday lives.
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