Cannes Lions
J. WALTER THOMPSON MEXICO, Mexico City / GAYOSSO FUNERAL HOME / 2017
Overview
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Description
We made of organ donation a discount.
Because when you donate an organ, a part of you still alive, and if you die less, you deserve to pay less.
Execution
When you hire a pre-paid funeral plan, you receive a discount for each organ you decide to donate. The discount for each organ is based on how many people are waiting for that organ.
Outcome
The image of the Gayosso brand improved among young people, and they were more interested in hiring a pre-paid funeral plan, donating all their organs to receive the best discount.
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