Cannes Lions

Die Less, Pay Less

J. WALTER THOMPSON MEXICO, Mexico City / GAYOSSO FUNERAL HOME / 2017

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Overview

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OVERVIEW

Description

We made of organ donation a discount.

Because when you donate an organ, a part of you still alive, and if you die less, you deserve to pay less.

Execution

When you hire a pre-paid funeral plan, you receive a discount for each organ you decide to donate. The discount for each organ is based on how many people are waiting for that organ.

Outcome

The image of the Gayosso brand improved among young people, and they were more interested in hiring a pre-paid funeral plan, donating all their organs to receive the best discount.

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