In 2018 Vienna is celebrating Viennese Modernism. Four of the era’s chief protagonists died 100 years earlier: the painters Gustav Klimt and Egon Schiele, the architect Otto Wagner and the universal artist Koloman Moser. Each played a leading role in making fin de siècle one of the most important periods in the history of art and culture. To celebrate the incredible achievements of these exceptional artists, Vienna is not only devoting a year-long series of exhibitions and events to them 100 years down the line but also promotes the anniversary year “Viennese Modernism 2018” in several target markets to engage possible tourists to visit Vienna.