When the first snow fell in Stockholm, we ran to a well visited little ski-slope in Humlegarden, before the kids got there with their sledges and parents. In the slope we placed typical alpine slalom gates, printed with a series of questions, ending with an offer on ski-trips with Norwegian. The idea was simply to get the parents to think: Is this really it? Don't I deserve to have just as fun as the kids here? Isn't time to fly to the real Alps?In addition to just getting the message out, the gates gave the kids a little more fun in the slopes, as they now had a slalom course in miniature to play in.