Cannes Lions

DIGITAL TV

CAZAR DDB, Santo Domingo / CLARO / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

We negotiated with local TV channels to make a demonstration of the product in real time so people could see on their own TV how it works.Then we selected the top-rated movies that they were going to presented on TVand while playing the movies we paused them, then rewinded them and then play it again.

Outcome

The sales of the product increase 25% in 3 months.

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