Cannes Lions
CAZAR DDB, Santo Domingo / CLARO / 2010
Overview
Entries
Credits
Execution
We negotiated with local TV channels to make a demonstration of the product in real time so people could see on their own TV how it works.Then we selected the top-rated movies that they were going to presented on TVand while playing the movies we paused them, then rewinded them and then play it again.
Outcome
The sales of the product increase 25% in 3 months.
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