Cannes Lions
TBWA\CHIAT\DAY, New York / ABBOTT LABORATORIES / 2021
Overview
Entries
Credits
Execution
The film shows stories of people living a fuller life, with greater health and dignity, because of Abbott’s life-changing technologies.
A man returning home and re-uniting with his wife, confident after a negative COVID test.
A woman traveling, with newfound freedom, because her doctor is remotely monitoring her heart.
A mother watching her daughter at soccer practice, as she has a near head-on collision. Feeling peace of mind, because there’s a rapid test to evaluate concussion.
A boy with diabetes enjoying movie night with friends – just being a kid – because he finally understands his glucose in real-time.
A mother holding her baby in her arms, knowing she’s giving him the nutrition he needs.
Abbott employees are working relentlessly to create these innovative technologies.
The film resolves with a woman standing up out of bed, for the first time, without the burden of chronic pain, feeling her dignity renewed.
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