Cannes Lions

Dignity Demands It

TBWA\CHIAT\DAY, New York / ABBOTT LABORATORIES / 2021

Film

Overview

Entries

Credits

Overview

Execution

The film shows stories of people living a fuller life, with greater health and dignity, because of Abbott’s life-changing technologies.

A man returning home and re-uniting with his wife, confident after a negative COVID test.

A woman traveling, with newfound freedom, because her doctor is remotely monitoring her heart.

A mother watching her daughter at soccer practice, as she has a near head-on collision. Feeling peace of mind, because there’s a rapid test to evaluate concussion.

A boy with diabetes enjoying movie night with friends – just being a kid – because he finally understands his glucose in real-time.

A mother holding her baby in her arms, knowing she’s giving him the nutrition he needs.

Abbott employees are working relentlessly to create these innovative technologies.

The film resolves with a woman standing up out of bed, for the first time, without the burden of chronic pain, feeling her dignity renewed.

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