Cannes Lions
McKINNEY, Durham / ABBOTT LABORATORIES / 2011
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The Unstoppable Tour. Day 1 — Sea KayakingTo demonstrate the benefits of EAS® Sports Nutrition products, we devised a challenge: One Athlete. 30 Sports. 30 Days. 30 Cities. The Unstoppable Tour is a 30-webisode journey across the United States, documenting 30 consecutive days of sport, all powered by EAS.In the first episode, Sam finds himself in the easternmost city in the United States: Eastport, Maine. He opens his duffel bag to reveal the sport of the day. His challenge is to jump out of a helicopter seven miles off the coast, into open ocean, and kayak back.
And this is how The Unstoppable Tour begins.
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