Because of wars thousand of refugees have arrived on European coasts, stuck in overcrowded camps.

It was a major health crisis in this camp, people lacked hygiene products. NGO’s such as Solidarités International were overwhelmed and needed money to continue.

The brief was how can we help those refugees? How can we help them remain dignified?

The objectives were to increase the number of donations and to find younger donators in order to create dignity kit, made of hygiene products, and distribute the kits in the camps.

We made a moving commercial showing how it is necessary for refugees to be able to maintain their dignity, the idea was to show how hard it is to live his daily life when it’s impossible to make the everyday gestures.

We also made prints showing the items of the kit, and it was possible to scan the items you wanted to buy.

And a website, very intuitive, simple, and playful on which it was possible to buy an item, a full kit or make a free donation.

The campaign was national and has lasted 2 weeks.