The 'dining in the dark' formula is a unique one: it lets people experience food without seeing.

Which immediately sets the challenge. A poster is only seeing.

The first poster that's not full in your face. You have to let your eyes get adjusted to the dark. The same experience you have when visiting Ctaste, a restaurant that serves food in complete darkness to stimulate your sense of taste.

The poster was picked up on several blogs and design related media. Throughout the world it was remarked about as a new approach to poster advertising and mentioned in advertising related media as well as high end design media.