Cannes Lions
DARE, London / DARE / 2007
Overview
Entries
Credits
Outcome
Did it work? What started as a small industry initiative snowballed. We had over 300,000 hits on the site, lots of publicity, hundreds of applicants and finally hired 5 brilliant young creatives in January 2007. The whole campaign cost under £10,000. So yes, it was well worth it.
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