Cannes Lions
PKP PROXIMITY, Vienna / EASYBANK / 2006
Overview
Entries
Credits
Outcome
Average response rate: 4,8%(5.6% response rate to tea box, 2.9 % to sardine tin and 4.25% to loan offer).A total of 26% of all customers were won over by new products in 2005, which is more than double the proposed objective and six times more than before!!
Similar Campaigns
6 items