Cannes Lions
TOKYU AGENCY, Tokyo / FUMAKILLA / 2006
Overview
Entries
Credits
Execution
Promoting a look-alike performer of the Japanese charismatic Prime Minister Koizumi, we filled up the city of Shinjuku-mecca of election speech, with imitation election posters to make the event look as if the real prime minister dares for the election speech.
Outcome
End of year sales were up by 200%, compared to the previous year's figures. The campaign had a small budget, but obtained big results.
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