Pringles has been working to create entertaining digital and social campaigns that truly engage their fans. And it’s working. Their social media following continues to grow with over 24.5 million followers on Facebook – more than any other snack brand in the UK.

Pringles has a wealth of flavours… some great, some a bit weird and some that people have never heard of or tasted before. However, Pringles fans tend to stuck to what they know and are reluctant to buy new flavours.

Our brief was to drive the growth of Pringles by building awareness and trial of its great-tasting flavour range via our target audience of social connectors.