DISCOVR THE WORLD ignites curiosity and introduces intense experiences: by empowering everybody to see and feel the diversity of our planet in only 80 seconds with all their senses.

Three visitors at a time discovered the bursting colors at Holi festival in Rajasthan and the humidity of the Ekom Falls in the Cameroon jungle. They travelled from a windy monk ceremony at 3.500 metres height in Kashmir to the blazing heat of the Namib Desert. They felt the cold at a million of years old ice lagoon at Iceland and smelled an explosion of spices at the Gwangjang market in Seoul.

We built an innovative 4D VR-booth that recreates the multisensory experience of each destination. Modules like a water dispenser, scent diffusor, 3D-sound system, wind machine and heater are synchronized with the virtual journey to create the most immersive experience.

In the first six hours after the opening, 240 people travelled the world in the VR booth. In only six days, we reached 650.000 contacts. Including TV broadcasting on n-TV and N24, the PR reach was 8.9 million in total. The visits on our VR platform increased by 450%.

DISCOVR THE WORLD inspired them all by how far virtual reality can take us.