Challenge

Since 2015, virtual reality is on the rise and clairvoyants predicting still that VR is the next big thing. The problem: Without any product experience, people don’t buy the necessary hardware because they don’t know it’s benefit and never had the aha-reaction.

We created an experience that normally only a few can have: we let people travel around the globe - and that within only a few seconds.

Three visitors at a time discovered the bursting colors at Holi festival in Rajasthan and thehumidity of the Ekom Falls in the Cameroon jungle. They travelled from a windy monkceremony at 3.500 meters height in Kashmir to the blazing heat of the Namib Desert. They felt the cold at a million of years old ice lagoon at Iceland and smelled an explosion of spices at the Gwangjang market in Seoul.

We built an innovative VR booth that recreates the multisensory experience of each destination. Modules like a water dispenser, scent diffusor, 3D sound system, wind machine and heater are synchronized with the virtual journey to create the most immersive experience.

Three visitors at a time discovered the bursting colors at Holi festival in Rajasthan and the humidity of the Ekom Falls in the Cameroon jungle. They travelled from a windy monk ceremony at 3.500 meters height in Kashmir to the blazing heat of the Namib Desert. They felt the cold at a million of years old ice lagoon at Iceland and smelled an explosion of spices at the Gwangjang market in Seoul.

We built an innovative VR booth that recreates the multisensory experience of each destination. Modules like a water dispenser, scent diffusor, 3D sound system, wind machine and heater are synchronized with the virtual journey to create the most immersive experience.