This soccer-loving target audience forms the majority of the emerging market in South Africa. Leveraging this sponsorship and the enablement of these soccer supporters would allow us to reinforce Nedbank’s commitment to “make things happen”, for all our clients, big or small. With this we needed to increase acquisitions for the bank’s many offerings within this segment. Of course, we also wanted to present the best possible experience for fans during the Nedbank Cup.

Nedbank is a bank which aims to “Make things happen” for South Africans. As an enabler, the bank aims to give its clients, both big and small, the support they need to succeed. By sponsoring the Nedbank Cup, Nedbank has shown its commitment to giving the underdogs and the big dogs of South African football the chance to achieve. With our paper makarapas added to the equation, we have shown how the bank is committed to giving fans everything they need to “make things happen” for their teams.

20 000 fans at each of the semi-finals and finals got the opportunity to help “make things happen” for their teams by wearing their makarapas. Thousands more were able to show their support at home with 60 000 makarapas being handed out every week. We also manage to leverage the design to hugely increase Nedbank’s account acquisitions within this emerging market over the duration of the 2012 Nedbank Cup across the entry-level banking account grouping as follows: Pay-As-You-Use accounts gained 26%, Personal Loans went up 49%, while JustSave was up 38% & Funeral Plans went up by 30%.