Cannes Lions
CUMMINS & PARTNERS , Melbourne / TENNIS AUSTRALIA / 2015
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The scenario is based on a truth that many sports played by kids today won’t accompany them throughout their lives. Hotshots in comparison, is a tennis program specifically designed to teach kids to play tennis with confidence early on, setting them up for a lifetime of play. In this commercial we see a man well past his prime attempting to perform the sport he did as a child, with amusing results. The message: Tennis is a sport you can play forever.
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