Inspired by the landscapes our dreams, and following the Victorian obsessiveness about dreams and their meanings, this curiously odd monochromatic pack features a collage of surreal illustrations. The pack is structured by a Victorian four poster bed, and each side of the box shows a different kind of a dream. The left depicts a beautiful dream, with illustrations inspired by positive analogies - good fortune, happiness and flying, the right face depicts a nightmare – entrapment, falling and darkness.

The print production heroes micro-embossed gold foiled illustrations, each one drawn by hand and meticulously engraved by the printer. This technique had not been used before in this context.

Our giftpacks facilitate the discovery of the brand in the offtrade and entice consumers into the world of the Hendrick’s.