Cannes Lions

DIY Recipies

BETC, Paris / LEROY MERLIN / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We made 8 video recipe tutorials, made only with DIY tools.

Execution

We made real cooking tutorial videos in line with the cool look and feel of all Food Fan pages (such as Tasty ou Superbon etc..) mainly on topshot camera, with descriptions of all ingredients and tools used.

Outcome

- 7 million views

- 40 000 likes

- 10 000 shares

- 7000 comments

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12 items

1 Cannes Lions Award
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Lessons For Good

2019, LEROY MERLIN

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