Users don’t usually pay a lot of attention to online banners, but watch carefully the photos of the houses they want to rent for their holidays. Leroy Merlin wanted to use these pictures to promote its own solutions and show their effectiveness.

Leroy Merlin selected some houses on HomeAway that received negative feedback, renovated them and added its signature on the house ads.

In this way Leroy Marlin guaranteed more success to the owners and allowed everybody to see more in detail the projects done and the products used to realize them.

Leroy Merlin has partnered with HomeAway to give some owners the possibility to renovate their houses and rent them more easily.

Leroy Merlin selected the houses that received some negative feedback and took their owners through all the renewal phases.

These phases have been documented on a landing page where a Video tells the stories of the owners and shows the transformation of their apartments.

It’s possible also to see 360° images of the projects, buy the products from the e-commerce and check the availability of the houses.

On HomeAway the renovated houses are distinguished by the others thanks to a board that is placed in the photos of the house ads. The message is: “renovated house by Leroy Merlin”.

• Leroy Merlin Landing Page unique visitors: 30.000

• Leroy Merlin landing page session: 32.000

• Loyalty program: 1600 subscribers to IDEA PIU’ loyalty card

• Reach facebook posts: 7.061.593

• Views and interactions on facebook: 3M