Cannes Lions
RMG CONNECT, London / B&Q / 2006
Overview
Entries
Credits
Outcome
The campaign generated a total spend of £2.4 million from the 100,000 B&Q cardholders who received it.Over 30% of the recipients purchased from B&Q - spending an average of £39.61 on the 2 occassions they visited the store during the campaign period.
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12 items