We tell the true-false story of a well-known rock band, the Naive New Beaters, in a totally new format. Like legendary rock bands who lived in luxury palaces, the Naïve New Beaters also chose to settle in a Parisian ibis hotel to recover from an exhausting world tour. Safely settled in the hotel, they are, like all clients, welcomed and pampered; The ibis teams will do everything they can to restore the life of these three artists, who end up feeling right at home. Through the the group's lifestyle, we discover the diversity of services offered by ibis and the dedication of its staff to make these services possible. After their rest, the group takes the road again for another tour, regenerated and ready to give its best to its fans ...

We made a 4-minute documentary fiction (long format), and four short films (20 seconds), each showcasing an ibis service. All the films were filmed in the ibis hotel at Porte de Clichy in Paris, with the exception of the post-concert scene in the lodge. The campaign was launched by a clickable trailer (referring to the docufiction) in social media. The films were broadcast in web (short formats in pre-roll) and in social media via sponsored posts. A partnership with Konbini (native ads in the Konbini website, Facebook posts and Snapchat with the trailer) was added to the digital media plan of this operation which lasted almost 3 weeks, from January 25th to February 12th.

The click-through rate was well above the average market, at 0.53%. It generated more than 2.1M impressions and over 2M views of the videos.