Ibis offers a summer promotion, 10 or 15 euros off each night all over Europe. The main communication objective was to make this "classic" promotion sexy and create buzz.

We produced a real band "tenor15" to endorse the promotion and break the code of the category. They enjoy the promotion in the ibis hotel during their European tour, but are disillusioned when they realise that you don't have to be a star to get this privilege. A real brand means a real music video clip, a real tour, real Facebook fan pages, a real Myspace, a page on YouTube and a real night in Ibis. Everything takes place in the ibis hotel, as it is during rockstar tours. We recorded "behind the scene" videos to make it even more real and deliver the ibis plus product.

RESULTS:Clients:- Interview on TV of ibis communications director.- Articles in professional magazine (equivalent of 450,000 euros).- +34% booking on ibishotels.com.- +8 millions visitors on ibishotels.com.- More than 1 millions roomnights sold.Agency:- Dozen of articles in pro press: Stratgies, Cb News...A lot of leader blogs talked about the operations.- Articles in economic magazines like Les Echos.