The launch of the new Dodge Avenger gives the brand a good opportunity to communicate about the Dodge spirit to the target audience.The Avenger uses online relational entertainment to express its style and larger-than-life personality on an ultra-competitive segment.This resonates like a new encounter with the brand, perfect for recruiting new spokespeople and keeping Dodge fans happy.The website welcomes all wannabe rock stars to the Dodge music studio, where an interactive sampler offers the chance to compose music clips using your keyboard.

What if Dodge and a recording company co-released a record composed by website visitors?