Everything began with a teaser campaign, a countdown on the web, preparing the way for the television premiere broadcast concurrently on all networks, when Danio and Famelik presented themselves to the public at large.

But Famelik unleashed his full potential on the web, interpreting famous film villains in parodies in which he is regularly defeated by Danio, becoming a protagonist with his profiles on leading social networks.

On Facebook, Famelik posts and answers to his fan, plus an app allows users to create their own personalised poster.

Every day on Twitter, Famelik interacts with thousands of followers.

But Famelik still wasn't satisfied, so he made his appearance in the street and at supermarkets.

In two months of campaign we realized:

+12 points volume share vs. reference segment

10,300 Twitter followers

65 thousand Facebook page fans

17 million web views

27 million web users reached