Spikes Asia
GREY GROUP, Singapore / GLAXO SMITH-KLINE / 2016
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Description
This campaign dramatizes the claim symbolically with popular-culture analogies. In this case: a scene from the world's biggest sport football. The referee team is protected in a pill-shaped area formed by security. Why? They clearly do not want to interact with the rather unhappy fans from one side after the game... The image was created entirely in CG, made to look hyper-real.
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