We prepared “Lost Home” posters, launched the zaginaldom.pl (losthome.pl) website and “Zaginal Dom” profile on Facebook. We simultaneously informed Municipal Police about the lost home, and they engaged a special patrol in the search.Then dozens of volunteers hung posters all over Poland. We shot video appeals with major Polish celebrities and seeded the films on the Internet.

Almost every broadcast on TV or in radio programs generated response. There were not only people ready to adopt dogs, but also anxious to help in various ways, e.g. to organize local adoption events, prepare radio programs, write articles, spend money, etc. Big companies (telecommunication, pharmaceutical and finance) have offered their help, Animal Planet TV has become our partner, and a major auction portal has sold coupons for virtual adoptions. The biggest TV station (TVN) decided to conduct a special educational program with us for schools and presented it on the air.

With no paid media, we generated 1.5 hours of TV reports, 2.5 hours of radio reports, and hundreds of online publishing.Vast majority of the biggest Polish media informed about “Lost Home”. Among them there were 4 out of 5 of the main TV stations, 5 out of 6 of the main radio stations, and all main Internet portals.

Our campaign generated 250000 $ worth of FREE MEDIA COVERAGE.30% MORE DOGS found their homes, and 50% MORE DOGS have been virtually adopted.Also cats, rats and tortoises were adopted. In many cases we collected money for animal treatment or buying kennels.