Cannes Lions
CLEMENGER BBDO MELBOURNE, Melbourne / MARS / 2016
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Description
In this radio advert we hear a detailed description of a juicy steak. Sadly, the steak is ruined by a horrid piece of gristle. Unperturbed we hear how the character cuts off the gristle and pushes it aside into the accompaniment of Hot English Mustard.
After a delightful meal, there’s one person on the look out for scraps – your dog. While you’re distracted we hear the dog snatch the gristle. But it’s a mistake, the spicy mustard singes and scents his tongue before the gristle gets wedged between his teeth where it’ll fester and start to really smell.
Thankfully Pedigree Dentaflex are on hand, with a few chews they’ll remove the gristle and rid the dog’s breath of the terrible smell, so you can get back to enjoying your dog.
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