Cannes Lions

DOG COMPANIONSHIP AWARENESS

TBWA\SANTIAGO MANGADA PUNO, Makati City / AYALA LAND / 2010

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Mang Sergio walks the streets of Manila everyday, entertaining people with his trained dog, Habagat (West Wind). More than performing tricks for people, Habagat is a true companion to his owner, and vice versa. In fact, Habagat was instrumental in reuniting Mang Sergio with his estranged young son, Eddie Boy. This was achieved by using the contributions that people give him to send Eddie Boy back from the province, and into his father's arms.HABAGAT is a true story, and communicates the fact that dogs can have a profound impact on the lives of people, and that this fact should be celebrated.

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