- We moved a real dog shelter to people’s real life, with the objective of sensitising them about this issue at an unexpected moment.- We first used a traditional OOH format, a bus shelter, and we transformed it into a dog shelter. We then recorded the different reactions of the audience, and we prepared a clip and a press kit, in order to share it with media, and to viralise the content in social networks, which finally joined our cause.

- We really captured people’s attention. Not only the ones who passed nearby the bus shelter, but also the local community by the media, since the activation evolved to a real new, covered by TV, press and digital media.- The activation created the space to discuss about adoption and shelter dogs in social Networks.

In terms of adoptions, the participants increased in 40% and the number of Facebook fans grew 55%.