Cannes Lions

DOLLAR SAVINGS ACCOUNTS

EL TAIER, Guatemala City / INDUSTRIAL BANK / 2008

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This spot was put on the air in English, and the pay off in Spanish.In this case, he voice is that of a Brocha is the helper of every pilot of every unit of the public transportation in Guatemala, the Brocha collects the money, help the people get in, and announce the destination of the public transportation by telling in a very particular way each stop, he use a very fast language, so he can get your attention, when you are at the bus stop.No Brocha on Earth knows English, because they are very poor people, with little education.

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