Cannes Lions

DOMESTIC ABUSE AWARENESS

HARRISONHUMAN BATES, Johannesburg / POWA (PEOPLE OPPOSING WOMEN ABUSE) / 2003

Awards:

2 Gold Cannes Lions
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The banner is produced on behalf of POWA - People Opposing Women Abuse. It is targeted at the wider public, among whom are both abusers and the abused. It works primarily on the idea that domestic abuse is a question of power and control; putting the user in the position of the abuser. Its solution is that there is a way out for abuse victims and that they need not live in fear.

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