Cannes Lions
COMTECH GROUP, Zlin / RED CROSS / 2010
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Description
Due to failure to provide first aid or do so in an inappropriate way, up to 10 % of the injured die in the Czech Republic every year. Czech Red Cross thus offers free of charge courses of first aid to the public. Our TV spot intends to show the viewers how tragic and even irreversible cousequences of ignorance of first aid are, and also to inspire them to attend the courses.
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