Cannes Lions
METROPOLITANREPUBLIC, Johannesburg / POWA (PEOPLE OPPOSING WOMEN ABUSE) / 2010
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Violence against women in South Africa has reached epidemic proportions. This message from People Opposing Women Abuse urges the viewers to do their part in creating a safer society that does not tolerate abuse towards women, by eradicating in-action and apathy. The spot utilizes cinema (and its sizeable screens) in an innovative way, which forces the audience to participate in the struggle, even as they watch the ad for the first time.
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