Cannes Lions
OGILVY & MATHER, Mumbai / BREAKTHROUGH TRUST / 2010
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In 2008, we wanted to go beyond merely raising awareness about domestic violence. So we set ourselves the objective of trying to resolve the rampant problem of domestic violence by asking people to get involved.
And what we came up with was a simple yet innovative solution that would bring domestic violence to a grinding halt.By the next year, this innovative solution became a movement. These films are inspired by true stories of people who joined the movement against domestic violence.
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