Cannes Lions
RUF LANZ, Zurich / ART MUSEUM KONSTRUKTIV / 2018
Overview
Entries
Credits
Description
We demonstrated the idea of constructivist art on someone who is usually not constructive at all: Donald Trump.
Execution
We reduced the president of the USA to surface, color and shape, which truly reflects the art displayed in the museum in a surprising way.
Outcome
The poster campaign drew attention to the museum in a new and popular way. This made it possible to address new groups of people besides the usual art insiders and to make them curious about constructivist art.
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