Cannes Lions

FIRST AID AWARENESS

GARWICHBBDO, Lima / PERUVIAN RED CROSS / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We created the first outdoor volunteer: An “outdoor money-box” which, with a very simple system, shows exactly the destination of your donation… Turning, literally, your coin into help.

There’s now an effective new way to collect money.

Outcome

Outstanding performance: Collected over us$ 1,000 each over a single weekend.

This represented an improvement of over 150% vs. traditional money-box”.The Outdoor Volunteer broke through the barriers of distrust, and attained massive donations, becoming the most trusted “money-box”.A new kind of volunteer is born.

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