If we use already use hashtags to highlight or group different subjects in our social networks, why don’t we use the same resource to save lives? With that in mind, the only thing we asked people to do was to donate us a hashtag once in their life: #yourbloodtypePeru. This way they would become part of our database of volunteer blood donors.

We created a simple and integrated campaign under the name of HASHTAGS FOR LIFES. The only thing this campaign asked people was to donate a simple hasthag with their blood type through Facebook, Instagram or Twitter.

+22.983 new voluntary blood donors

Data increase 1800%