Cannes Lions
Y&R COLOMBIA, Bogota / A ROOF FOR MY COUNTRY / 2012
Overview
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Description
Nearly 21m people in Colombia live below the poverty line with no decent roof over their heads. The major ‘A Roof for My Country’ fund drive is an opportunity for all Colombians to contribute to their fellow citizens in need.
Outcome
In just 2 days, COL$120m was collected, topping the previous year’s take by COL$50m. The money taken in was enough to put a dignified roof over the heads of 75 families, starting with the Hernandez’s.
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