Despite global crisis, Peru is currently experiencing a growth period. Economy is blooming and cultural aspects are becoming well-known all around the world. Everyday more people are interested in coming to Peru, they’re getting to know (and beginning to love) its gastronomy, national landmarks and people. Still there is a part of the population that is in a development process, and the booming economy is trying to adjust in order to help the less fortunate achieve a better life style.

Cardiotronic was created, a machine that would examine people’s heart in exchange for a coin. This would motivate people on the spot to help and continue donating.

Over 2,000 people were examined and donations, compared to previous years, increased in a range between 18 and 20%.